About Us


Live Healthy Iowa is a program of the Iowa Sports Foundation, a non-profit organization located in Ames, Iowa. The program was created as a strategic health initiative to address the state's growing obesity problem.  Live Healthy Iowa brings together friends, families, businesses and communities in team-based wellness challenges designed to promote positive lifestyle change.

Since 2002, Live Healthy Iowa has helped more than 339,000 participants shed over 1.2 million pounds and log nearly 661 million minutes of physical activity through its annual 10 Week Wellness Challenge.

The goal of Live Healthy Iowa is to make Iowa the healthiest state in the nation!


Live Healthy Iowa's Challenge & Events


Live Healthy Iowa's Active Index

In 2016, the Iowa Sports Foundation created the Active Index, a measurable county-based tool geared toward encouraging Iowans - of all ages and activity levels - to engage in healthy and active opportunities.

Live Healthy Iowa helps counties improve their rankings by developing a countywide activity plan, setting goals for improved health and rankings, inspiring and motivating individuals and companies, providing turnkey programs and attractive incentives, and fostering accountability among participants.