Live Healthy Iowa announces Corporate Cup and Community Cup winners

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AMES, Iowa – May 17, 2012 – Live Healthy Iowa announced the 2012 Corporate Cup and Community Cup Challenge winners in a press conference held today at the State Capitol Rotunda. Representatives from the winning companies and community accepted a traveling trophy on behalf of their organization.

The Corporate Cup and Community Cup Challenge was a new aspect added to the 2012 Live Healthy Iowa 100 Day Wellness Challenge. This challenge aimed to take healthy competition outside of an individual employer or community and create competition among all participating Iowa companies and communities.

As part of the Corporate Cup Challenge, companies were segmented based on size. Winners of each size division were determined based on highest percentage of eligible workforce starting and completing the Live Healthy Iowa 100 Day Wellness Challenge.

The Corporate Cup winners:
•    Small company with a workforce of 50-250: Siouxland District Health Department
•    Mid-sized company with a workforce of 251-1,000: Meredith Corporation
•    Large company with a workforce of 1,000+: Wellmark Blue Cross & Blue Shield

As part of the Community Cup Challenge, community winners were determined by the highest percentage of adult participants starting and completing the adult challenge and the highest percentage of participation in the children’s version of the challenge as compared to population data from the U.S. Census Bureau.

The Community Cup winner:
•    Allamakee County

“Iowans love a challenge and this has been no exception,” said Nicole Bruce, health initiatives director of Live Healthy Iowa. “The competition was very tight among the businesses and communities taking part in the Corporate and Community Cup Challenge, and we are so pleased to see these efforts.”

For more information, visit


About Live Healthy Iowa
Live Healthy Iowa, formerly Lighten Up Iowa, was created in 2001 by the Iowa Sports Foundation as a strategic health initiative to address the state’s growing obesity problem.  Live Healthy Iowa brings together friends, families, businesses and communities in team-based wellness challenges designed to promote positive lifestyle change.  In 2011, more than 152,000 adult and youth Iowans took part in a Live Healthy Iowa program.  To learn more, visit

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