We are committed to protecting your privacy. Our site is a safe environment for anyone who visits and registers through our secure server. We use the information we collect about you to process registrations and to provide a more personalized experience.
What information do we collect and how is it used?
When you register, we need to know your name, mailing address, e-mail address, phone number, credit card number and expiration date (online registration). This allows us to process your registration and notify you of your registration status. We will also be collecting demographic information such as age, gender, race, and education. This information is used for aggregate data analysis only.
How is your information protected?
When you register, we offer the use of a secure server. The secure server software (SSL) encrypts all information you input before it is sent to us. Furthermore, all of the customer data we collect is protected against unauthorized access.
Will the information collected be disclosed to outside parties?
We do not sell or rent your personal information to others.
A. Information Collected
We collect two types of information from visitors to the Sites: (1) Personally Identifiable Information; and (2) Non-Personally Identifiable Information, such as your IP address or cookies.
(1) Personally Identifiable Information
"Personally Identifiable Information" is information that identifies you personally, such as your name, address, telephone number, email address, or company name. Live Healthy America collects and stores the personally identifiable information that you have provided to us. Here are some examples of manners in which we may collect your personally identifiable information on the Sites:
We may collect your email address, first and last name and zip code if you sign up for an online newsletter; We may collect your email address if you contact us with a question; We may collect your first and last name and email address if you choose to participate in a contest.
The above list provides an example of the personally identifiable information that may be collected on the Sites. If you do not want Live Healthy America to collect your personally identifiable information, please do not provide it to us. In some instances to participate in a program personal information must be entered.
(2) Non-Personally Identifiable Information
"Non-Personally Identifiable Information" can be technical information or it can be demographic information, such as your age range, gender or interests. Non-personally identifiable information does NOT identify you personally.
Here are some examples of the non-personally identifiable information that is collected via the Sites and a description of how this information is used:
Internet Protocol (IP) address -- Your IP address is a number that lets computers attached to the Internet know where to send you data -- such as the webpages you view. We use this information to deliver our webpages to you upon request, to tailor our Sites to the interests of our users and to measure traffic within our Sites.
Cookie -- A "cookie" is a small text file that may be used to collect information about your activity on the Sites. For example, when someone visits a page within the Sites, a cookie is placed on the user's machine (if the user accepts cookies) or is read if the user has visited the Sites previously. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser, but if you do, you may not be able to take advantage of the personalized features enjoyed by other users to our Sites.
Demographic Information -- "Demographic Information" may be your gender, age range, zip code and interests, which you voluntarily provide to us on the Sites. We use this information to provide you with personalized services and to analyze trends to ensure the information provided by the Sites meets your needs.
B. Use of Information Collected Via the Sites
(1) Personally Identifiable Information We use your personally identifiable information that is collected on these Sites primarily for the following purposes:
To deliver services, such as educational programs, information, newsletters or software you request or purchase;
To alert you to special offers, updated information and other new services from Live Healthy America, or other third parties, or to forward promotional materials;
To complete a transaction or service requested by you;
To fulfill the terms of a promotion;
To ensure the Sites are relevant to your needs;
To help us create and publish content most relevant to you;
To allow you access to limited-entry areas of the Sites; and
To contact you in response to sign up forms such as Contact Us or Order Inquiry.
(2) Non-Personally Identifiable Information
Non-personally identifiable information is used as described above and in other ways as permitted by applicable laws, including combining non-personally identifiable information with personally identifiable information.
C. Sharing and Disclosure of Information
(1) Personally Identifiable Information We may share or disclose your personally identifiable information in the following instances:
(i) To fulfill a service to you. For example, if you choose to participate in a program (Live Healthy America), we may share your personally identifiable information in order to provide the program to you. In addition, if you email us a question, we may use your email address to process your request and respond to your question. This means that we may share the information for prize fulfillment purposes or mail carriers. We also may share your information with the co-sponsor of that promotion.
(ii) To unaffiliated third-party service providers, agents or independent contractors who help us maintain our Sites and provide other administrative services to us (including, but not limited to, order processing and fulfillment, providing customer service, maintaining and analyzing data, sending customer communications on Live Healthy America's behalf, and entry collection, winner selection and prize fulfillment for contests, sweepstakes and other promotions). Because such unaffiliated third-party service providers that help us administer our Sites will have access to users' personally identifiable information, if you do not wish for our unaffiliated third-party service providers to have access to your information, please do not register or submit any personally identifiable information to us.
(iii) To complete your purchase. If you choose to make a purchase on the Sites, we may collect from you your credit card number, billing address and other information related to such purchase, and we may use such collected information in order to fulfill your purchase. We may also provide such information, or other personally identifiable information provided by you, to unaffiliated third parties as necessary to complete your purchase (for example, to process your credit card).
(iv) To comply with the law or in the good faith belief that such action is necessary in order to conform to the requirements of law or comply with legal process served on us, protect and defend our rights or property, including the rights and property of the Live Healthy America and its family of Sites or act in urgent circumstances to protect the personal safety of our end users.
(v) To third parties as part of any corporate reorganization process including, but not limited to, mergers, acquisitions, and sales of all or substantially all of our assets.
(vi) To track and analyze non-identifying and aggregate usage and volume statistical information from our visitors and customers and provide such information to third parties.
(vii) To protect against potential fraud, we may verify with third parties the information collected from these Sites. In the course of such verification, we may receive personally identifiable information about you from such services. In particular, if you use a credit card or debit card to purchase services with us, we may use card authorization and fraud screening services to verify that your card information and address matches the information that you supplied to us, and that the card has not been reported as lost or stolen.
(2) Non-Personally Identifiable Information
We use non-personally identifiable information collected on the Sites in the manner disclosed above, in the Section A(2). We may share this non-personal information with third parties.
D. Collection and Use of Information from Children Under the Age of 18
(1) Collection of Personally Identifiable Information Collected from Kids
Please contact the Live Healthy America at any time regarding privacy questions or concerns, or to request to review what personally identifiable information we have collected from you.
Live Healthy America
1300 Walnut #100
Des Moines, IA 50309
E. Opt In Email:
We communicate with users who subscribe to our services on a regular basis via email. For example, we may use your email address to confirm your request, to send you a Newsletter, to send you information about changes to our products and services, and to send notices and other disclosures as required by law. Generally, users can opt-out of these communications, but they will be primarily informational in nature rather than promotional.
We provide you the opportunity to exercise an opt-out choice if you do not want to receive communication from us, such as emails or updates from us regarding new services and products offered on this Site or if you do not want us to share your personally identifiable information with third parties.
You may opt-out of receiving such emails by clicking on the "unsubscribe" link within the text of the email.
We will also notify parents if we change the kinds of information that we collect from kids and materially alter our practices of sharing and using this information. We will not collect, use or share the information without parental consent.
No data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you understand that any information that you transfer to Live Healthy America it is done at your own risk.
Once we receive your transmission, we make reasonable efforts to ensure security on our systems. We use firewalls to protect your information from unauthorized access, disclosure, alteration, or destruction. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software.
If we learn of a security systems breach we may attempt to notify you electronically so that you can take appropriate protective steps. By using these Sites or providing personally identifiable information to us you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of these Sites. We may post a notice on our Sites if a security breach occurs. We may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.
Effective as of Wednesday, October 30, 2007
Last Updated On: Friday, May 20, 2011